July 14, 2011

The ROI of standard spelling

Online entrepreneur Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half because of consumer concerns about a website's credibility.

"You get about six seconds to capture the attention on a website," says Mr Duncombe. And in that short space of time, apparently, you can send potential consumers rushing for the door.

Just imagine how much damage you could do in six seconds with a B2B website in a language other than your own! When you're fighting for attention and trust, 'good enough' could be counterproductive.

Posted by John at

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I'm a British national with close ties to France and a fascination with America. Working as a translator and editor in Paris, I developed a specialisation in corporate and marketing communications for the defence, aerospace and high-tech industries. For ten years I have managed E-Files, Inc., an international network of business and technical communicators who share my background in multilingual marketing and corporate communications. We believe that teamwork between specialised translators and editors, marketing professionals and subject matter experts is the key to developing compelling multilingual content for print, web and multimedia. Corporate responsibility reporting has been my particular area of focus for several years, with clients in both the defence sector and the regulated lottery and gaming industry.