Online entrepreneur Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half because of consumer concerns about a website's credibility."You get about six seconds to capture the attention on a website," says Mr Duncombe. And in that short space of time, apparently, you can send potential consumers rushing for the door.
Just imagine how much damage you could do in six seconds with a B2B website in a language other than your own! When you're fighting for attention and trust, 'good enough' could be counterproductive.
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