Where have I been all these months? Spending too much time following language industry trends, which can make it sound as if we're all out to machine-translate as much low-grade content into as many languages as possible.
"Now that it's so beneficial to offer a service to just a few, with focus and attention,"says Seth Godin, "perhaps we need to rethink the very goal of scale." Time to focus on what we do, which is pamper a few important documents for a few clients in a few languages at a time.
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