Engaging its customers with references to local culture, Rafael is making a break with some of the defence industry’s old-school paradigms, deemed overly serious by a new generation of marketing executives.
November 30, 2009
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About Me
- John
- I'm a British national with close ties to France and a fascination with America. Working as a translator and editor in Paris, I developed a specialisation in corporate and marketing communications for the defence, aerospace and high-tech industries. For ten years I have managed E-Files, Inc., an international network of business and technical communicators who share my background in multilingual marketing and corporate communications. We believe that teamwork between specialised translators and editors, marketing professionals and subject matter experts is the key to developing compelling multilingual content for print, web and multimedia. Corporate responsibility reporting has been my particular area of focus for several years, with clients in both the defence sector and the regulated lottery and gaming industry.
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