New-generation marketers for a new generation of procurement officers? This animated video was on show at DSEi to promote integrated topside design from Thales.
November 30, 2009
Israeli missile maker goes Bollywood
Engaging its customers with references to local culture, Rafael is making a break with some of the defence industry’s old-school paradigms, deemed overly serious by a new generation of marketing executives.
Subscribe to:
Posts (Atom)
