December 13, 2009

That sinking feeling


French shipbuilder DCNS launched a spiffy new website last year, sourcing everything - from graphic design to translation - from the same full-service agency. It seems they have noticed some oddities in the English text (you know, that grey stuff in between the rich content). Better late than never. Rumour has it they're in the process of getting the copy fixed. But before they do, this photo caption for the Charles de Gaulle aircraft carrier, the jewel in the crown of the French fleet, needs to go on the record. I wonder how their Russian is?

A game-changing warship


A cutting-edge French warship sailed into St. Petersburg in November to show off its capabilities to potential buyers in the Russian Navy. Bruno Daffix, a spokesman for the French Defense Ministry's export and sales agency, described the ship as a "Swiss Army knife" of military ships - able to carry helicopters, land forces, hospitals or refugees, among other things, the Wall Street Journal reported. But critics of the potential deal in nations neighbouring Russia - such as Ukraine, Georgia and the Baltic states - say it would dramatically increase the military threat from Russia, increasing tensions in some already difficult relations.

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I'm a British national with close ties to France and a fascination with America. Working as a translator and editor in Paris, I developed a specialisation in corporate and marketing communications for the defence, aerospace and high-tech industries. For ten years I have managed E-Files, Inc., an international network of business and technical communicators who share my background in multilingual marketing and corporate communications. We believe that teamwork between specialised translators and editors, marketing professionals and subject matter experts is the key to developing compelling multilingual content for print, web and multimedia. Corporate responsibility reporting has been my particular area of focus for several years, with clients in both the defence sector and the regulated lottery and gaming industry.